We sometimes get the question: why is BRAND|WEBBING actually named BRAND|WEBBING? Well, let me tell you. A brand exists with the grace of it’s customers. Therefore, we feel that brands should be submissable. Not submissable in terms of humble or slavery. Definitely not. But mostly just respectful! Respectful to and intertwined with, the daily life of the customers. So no yelling from a distance, but conversing from the middle. In that way, and without being all ‘flaky’, a connection gets established and loyalty prevails. Consumer engagement instead of brand engagement. And from that webby proposition we get back to BRAND|WEBBING.

Dots & Brackets.

And those three dots and brackets you ask? Well, those dots make “suspension points”. Or an ellipse. That elipse stands for “to be inputted data”. And that’s exactly what BRAND|WEBBING does. Creating content that connect brands with it’s customers. And that’s that regarding dots.

Nerds.

On a final note, for the true and worthy nerds among us; in the programming languages C, C++ and Java the three dots are used in the declaration of a function. A function that sometimes with more or less arguments, is being called. Hello! Are you still here? Anyway, what we wanted to say; we’re pretty decent in our arguments. And that brings us right back at our strategic approach.