Wieckse Zonneradar

Wieckse stands for optimism and consumers want to enjoy every ray of sunshine. Therefore, this white beer brand developed in 2009 a network of more than 60 solar radars at major existing and new terraces. This concept led to relevant and distinctive value towards catering businesses and consumers. In media it was not “simply” announced that solar radar was launched, but the functionality was shown integrated, for instancethrough a clever banner campaign and specific content integrations. The Solar Radar campaign was a major drive behind the volume growth of Wieckse.

This campaign is designed to tell the audience about the existence of the Solar Radar and involve people. The idea is not to “create who you are” but to “be who you are ‘. The campaign was based on the following (interactive) pillars;

The Radar Media Owned Solar Site The site Wieckse POS material o.a.coasters Paid Media (interactive) A fully integrated and targeted (on weather and time) banner campaign that the live content reads solar radar. Content integration of the Radar application on Sun Telegraph.com, Weather.com and Weather Radar.en Adwords campaign on the groups ‘weather’ and ‘beer’ Earned Media PR A great value through the launch of Solar Radar (media value € 40.000) The Solar Radar on your own site / page (eg MySpace, Facebook or iGoogle) on your mobile phone (via the browser) and from 2010 as an app. BRAND[•••]WEBBING is from the first idea involved in this campaign. Along with Office 2009 and Wieckse strategy is designed to determine WHAT we ANY WAY WHO went on to tell ANY PLACE. BRAND[•••]WEBBING has purchased the banner campaign, supervised and monitored. This banner campaign showed in the expressions like the live show solar radar, auto targeting was time (12:00 to 9:00 p.m.) and back (only if it’s sunny) via a specially developed script. Above is the realization of the content integration buienradar.nl, Weer.nl and Telegraaf.nl. This could Wieckse solar radar is presented as a provider of a desired functionality rather than just another banner campaign interrupt.

The campaign demonstrates how an innovative service with unique content and generate sales. Solar Radar creates his own media and gives the audience a service. Interruption Marketing is iig partly replaced by ‘desirable’ communication.The use of technology and media increases the relevance of this beer for consumers, and allows additional Wieckse give distinctive. On the Sun!