GRACO | NEWELL RUBBERMAID 2010
For Graco (Newell Rubbermaid part of international group), BRAND|WEBBING developed various microsites & campaign materials for campaign activities in various countries including England, France, Spain, Poland and Russia.
Activation & advocacy are the starting points for the multiple ‘rich’ engagement websites (both flash & HTML). For the localization in different countries, we also developed a user friendly, custom CMS system.
Specifically for the UK campaign, we have also developed the Happy Bumps competition and integrated it into the regular campaign site. This is a competition where pregnant women can win a Graco package (strollers, car seats, etc.) and also get a free t-shirt at registration. They just have to upload a photo of their “bump” (belly) and tell what makes it happy. There is also a section for mothers. By uploading photos of their children and describing “what makes him/her happy,” they can also win prizes. Thousands of current and prospective mothers have already joined the action.
We have also developed several banners in support of these campaign sites. Finally, we have developed specific content placements, for example on the Toys’ R Us website.
Some examples:
Screenshots:
![BRAND[•••]WEBBING](/wp-content/uploads/2010/11/manchester_mall.jpg)