Danone Actimel

For Actimel we created the first strings for a Brandweb©. To communicate the ‘ benefit understanding; Actimel supports your resistance’ we created different forms of communication for different publishers. For this we invented User-generated columns, Casual games, articles, attachments and Social Media widgets. The Actimel-thing was a real eye-catcher, it is a widget for among others Hyves, which automatically reads and announce how you are doing, so your friends do not have to ask you anymore.