Amstel Teamlink

BRAND|WEBBING created the online campaign as introduction for the successful Owned Media platform Amstel Teamlink. The tactic of this campaign was a measured out use of Paid Media and Earned Media.

Paid Media: we highlighted Amstel Teamlink on different relevant websites such as VI.nl and Voetbal.nl. To do this we used a mixture of Banners, advertorials en newsletter-items and splash-screens.

Earned Media: Together with our partner First we attracted the attention to (amateur) soccer Amstel Teamlink. We did this on the relevant Hyves groups, weblogs and message ports.