Centerpiece in the BRAND|WEBBING approach is the Brandweb. We actually develop a web around your brand. Not referring to the type ‘web-site’ but in terms of network. We start from your heart: your brand. Then, we will formulate your brand affinities together with you (the brand values on a meta level). From then onwards we define the affinitive media (the media that strengthens your brand affinities). Finally, we develop fitting concepts: the communication tools.

Six basic principles.

For the development of the communication tools, we work from six basic principles:

1. start from your brand and brand values
2. strive for desired communication for the consumer (no interruption)
3. use the existing online behavior of the consumer (socializing, searching, snacking, sharing and shopping).
4. use the media space in which the consumer is already operating (so focus on added value, instead of ‘clicks’)
5. use the strengths of the medium.
6. aim for extreme targeting (minimize waste, maximize relevancy).

Different, relevant and activating.

How the actual communication tools that BRAND|WEBBING will develop for your case completely depends on your brand, brand values, target group & goals. From gadgets and widgets, via co-created content to columns and games. From mobile apps to display and from virals to interactive print ads. With a twist to make it distinct and always relevant and activating.  As long as it fits your brand or message and seamlessly links to the online media consumption and behavior of your target audience.

Additionally, interactivity from your point of view, does not stop at the interactive media door. Print, outdoor, radio, TV and for example Public Transport advertising can be ‘made’ interactive by us for our clients.

Want to know more about our approach? Need to have a sit down with us or simply an agency presentation? Then get into contact with Rembrandt Smids.